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Publishing Consultancy

So you can just write…

Cask & Sabre Publishing Consultancy offers an a la carte menu of publishing services designed to take off your plate all the time-intense chores that come with indie publishing, so you can concentrate on writing your books.

Pick and choose which headaches you’d rather live without:


Book Packaging

eBook Formatting
Print layout
Print & eBook Preparation (combined package)
Master File Preparation
Cover Coordination
Cover Manipulations

Book Publishing


Book Packaging

Take the pain out of Formatting

Many of these services take the pain out of publishing a new release title…but they can also remove all the hassles from keeping your back-list looking fresh and current, with active, unbroken links and a properly structured book funnel that leads readers from book 1 in your series, to the finale.

  • Ebook Formatting
    (starting with a clean, properly formatted Microsoft Word document—see Master File creation, below)
    • You will be provided
      • ePub3 file ready for publication
      • ePub ready for Amazon KDP publication
      • Mobi file ready for publication
      • A Street Team ARC edition with copyright page
      • All formatting to ePub Validation standards.
    • $1 per thousand words (as calculated by MS Word from Master File).
  • Master File Preperation
    Don’t have time to fuss with file preparation?  Don’t have Microsoft Word (the industry standard)? Does working with styles mystify you?  Does Smashwords’ Meat Grinder technical specifications (all 70 pages of them!) send shudders of dismay through you?  Not sure what a Master File is?**  We can help with that.

    [**And this should link to a page/document that explains what a Master File is, how it’s used, why it’s so important, plus a checklist defining what a “clean” Master File is, so those who want to avoid the charge can DIY.  Plus this page will also illuminate why you’re charging for this service – how much of a time sink it is.]
    • You will receive a “clean” Microsoft Word Master file that:
      • Includes all your front and end matter formatted for publication
      • Includes Your story formatted for flawless eBook conversion
      • Meets Smashword’s Meat Grinder specifications
      • Can be used for uploading to book seller and distributor sites that accept Word files
      • Will allow seamless eBook and print formatting.
    • $1.25 per thousand words (as calculated by MS Word from Master File)

  • Cover Coordination (Print, eBook and Audio)
    • While we’re preparing your book for publication, we can also arrange the building of your cover:
      • We’ll create the cover art brief, plus
      • Coordinate with our favorite freelance cover artists, then
      • Send you the test cover for approval, then
      • Create a range of final cover formats and sizing, including**
      • A range of 3D mock-ups you can use for marketing and promotion.
      • If you want a Print flat in PDF form ready for publication, we will arrange the resizing to match your final print interior files.
    • $150 for eBook only covers.
    • $250 for eBook and print covers.
    • $300 for eBook, print and audio covers
  • Cover Manipulations
    Have a cover already, and don’t know what to do with it?  The Cover Manipulations pack will take your high resolution cover and give you:
    • A range of eBook cover sizes and resolutions, suitable for use in printed materials, websites and eBooks.
    • A range of mock-ups (3D images) featuring your cover, for use in promotion and marketing—all in a range of sizes and resolutions
    • $35 per cover.

Book Publishing

When you want a button to just Send it

Really, really short on time or technical know-how?  Once you have your book fully packaged for publication, we can upload it for you to every retail site where you want your book published;

  • Requires temporary access to your publisher dashboard(s)
    • Includes uploading and technical troubleshooting on all sites.
    • Also, we will build a universal links landing page for your book, with links to all the sites where your book is for sale, for use with your marketing and promotion.
    • $40 per book
    • $30 per book for a series (includes links in previous book pointing to next book).

Book Publishing

Really, really short on time or technical know-how?  Once you have your book fully packaged for publication, we can upload it for you to every retail site where you want your book published;

  • Requires temporary access to your publisher dashboard(s)
    • Includes uploading and technical troubleshooting on all sites.
    • Also, we will build a universal links landing page for your book, with links to all the sites where your book is for sale, for use with your marketing and promotion.
    • $40 per book
    • $30 per book for a series (includes links in previous book pointing to next book).

Email Management

Hate dashboards and apps?  Email management leave you scratching your head?  Just write your emails and we’ll take care of the rest.  (We can even suggest what emails you need to write).

  • Email setup and site integration
    Need help setting things up so your author site plays nicely with your email service?  Want to include BookFunnel dowloads, too?  We can:
    • Set up your email service of choice (we have recommendations of our own, if you don’t have one yet).
    • Integrate your email service with your WordPress website, so your readers can sign up to your email list on your site, and
    • Integrate your Bookfunnel account so new readers can download your reader magnet in their preferred format, as part of the sign-up process.
    • Add your blog feed so any posts you add to your site are sent as emails to your subscribers
    • Set up a basic email template for you, if you’d rather handle the building, formatting, segmenting and scheduling of emails for yourself.
    • $350 per site, one time fee (all inclusive)

  • Autoresponder Setup
    Need help setting up an autoresponder sequence?  Not sure if you even need one?  Need a specialist sequence for onboarding, BookFunnel promos, or to welcome author-direct customers to your list?  We can:
    • Help you build your sequence contents
    • Built the autoresponder sequence inside your email service, complete with tagging.
    • Integrate the sequence with forms, your site, your shopping cart software or Bookfunnel so everything is automated.
    • Activate and test the sequence.
    • Per sequence:  From $150 up—depending upon your requirements, how complex the automation will be, and how many emails it contains.  Final price will be quoted before work begins, so you know exactly where you stand.
    • Suite of Sequences:  Contact us for a quote based upon the number of sequences, their complexity and length, and the integrations involved.
  • Email Management
    Where you write your emails, tell us the date and time you want them sent out, and to which segment of your list (if you have segments), and we take care of the rest.  Includes:
    • template building,
    • editing & proofing of the email,
    • formatting,
    • scheduling,
    • link embedding,
    • tag setup, and
    • integration with associated services (site, BookFunnel, etc)
    • $100/month for up to 5 emails a month.
    • $175/month for up to 10 emails.
    • More than 10 emails:  Contact us for a price quote.

BookFunnel Management

You’ve heard of BookFunnel, know it’s something you should be using, but haven’t the first clue how to go about using it?  Or you have an account but know you’re not exploiting it fully?  We can:

  • Set up & integrate your Bookfunnel account
    • We’ll build your BookFunnel (BF) account from scratch,
    • Import all your books and set them up with landing pages.
    • Integrate the BF account with your email service and your author site.
    • Provide you with landing page URLs to use in your marketing, promotion and giveaways.
    • $75 for basic set up and up to 10 books.
    • For more than 10 books, $5 per book in addition to basic set-up fee.
    • For each new book you release: $5 to set it up on BF, with a landing page and a giveaway page.
  • Manage your BookFunnel Promos & Author Promotions
    • Each month, we will submit up to 5 of your books in giveaways and sales promotions run through BookFunnel, on the dates you nominate;
    • We will provide you with the links you need to promote the promos and giveaways in your emails, blog posts and social media posts.
      • And set up the autoresponder sequences, forms and other integrations required to automate the promotion and directly add subscribers to your email list.
      • Plus, directly integrate the BF promotions to integrate with your shopping cart software (if you sell direct)
    • We will submit and/or set up your new release titles for author swaps in the month after your release date, or a month’s campaign to promote an older backlist title.
      • And set up the landing pages needed for your new title,
      • And set up the autoresponder sequences, forms and other integrations required to automate the promotion and directly add subscribers to your email list.
      • Plus, directly integrate the BF promotions to integrate with your shopping cart software (if you sell direct)
    • If you sell direct:
      • We can set up your BookFunnel account to deliver new purchases to your readers,
      • And integrate it with your shopping cart software.
    • $75/month for 5 promos.
    • $10/month for each additional promo (up to 10)
    • $7/month for each additional promo (more than 10)
    • $25 per title to set up author swaps.
    • $25 per book to integrate books with BF and your shopping cart software.
      • For bulk titles, contact us for a price.

Author Site Services

  • Author Site Development or Rebuild
    Need a site, and don’t know where to start?  Have a site with a few <ahem> cobwebs?  Have a site that just doesn’t work for you?  We can:
    • Set up a basic author site (around 5 pages, plus up to 10 books) from scratch, with artwork & graphics, formatted text, live links, etc.
    • Integration with your email service.
    • Integration with your BookFunnel account.
    • Book landing pages with links to a universal link page.
    • $1,000 and up – please contact us for a precise and obligation-free quote, as there are many variables and moving parts!
    • To include shopping cart software, with integration to all associated services; $1,750 and up – please contact us for a more precise, obligation free quote.
  • Site Maintainence
    Keep your author site ticking over smoothly:
    • New release uploading/integration with BF, email sequences, shopping cart software.
    • Plug-in updating and technical trouble-shooting.
    • Monthly Site backup.
    • Additional pages as required.
    • Annual review and refresh (content only).
    • $50/month single site
    • $65/month with shopping cart software.

Total packages.

All in, with a kitchen sink gratis.

<I think one of these should be close to a steal—a d’uh price compared to adding up the individual packages, to make it attractive to authors – one that requires a monthly commitment that is billed automatically by PayPal>

  • Book publishing from edited manuscript to released:
    • Master file prep (See Master File Prep)
    • Full packaging (See Packaging options for detals):
      • Formatting
      • Print layout
      • Covers for all editions
      • Cover manipultion
    • Uploading to all bookseller sites (see Uploading options)
    • $750 per book
  • Email management:
    • Setup (See Setup)
    • 3 Autosequences (see Autosequences)
    • Monthly management (up to 5 emails – see Email Management)
    • $120/month (requires 1 year commitment)

  • BookFunnel Management:
    • Setup & Integration (see Setup)
    • Monthly Promo & Author Swap management (see xxx)
    • $90/month  (1 year commitment)
  • Site Management:
    • Build/Rebuild
    • Monthly Maintenance
    • $xxx/month (no direct sales) – 1 year commitment
    • $xxx/month (with shopping cart software) – 1 year commitment
  • Everything, all in:
    • Book packaging & publishing (4 titles a year —  more can be added on if needed)
    • Email Management
    • BookFunnel Management
    • Site Management (with direct sales)
    • $x,xxx/month – 1 year commitment.
  • Have a range of services you’d like?
    • Contact us for a tailored quote.  We know that every author is different (we’re authors, too!).

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Editing and Proofing

We can also arrange the editing and proofing of your book, before any packaging and publishing takes place.  Our partner, Stories Rule Press, offers a range of editing services.